Apex Auto Collision
A full digital overhaul with web design, SEO, custom form systems, and workflow automation.
The Challenge
Apex Auto Collision had an established customer base, but their digital presence was holding them back. Their previous website lacked clarity, wasn’t optimized for search engines, and created operational bottlenecks. The biggest issue was their work order system: form submissions arrived disorganized, difficult to read, and impossible to print in a clean format. This caused delays, miscommunication, and extra manual work for their team.
They also had no streamlined estimate request process, no structured way to showcase their advanced repair equipment, and no integration for customer reviews—all essential elements for building trust in a competitive market. Apex needed a complete digital overhaul that improved their online visibility, simplified internal workflows, and reflected the high level of professionalism and technology in their shop.
Our Approach
Innovate Haus stepped in to modernize Apex Auto Collision’s digital presence and streamline their workflow. We began by redesigning their website with a clean, professional layout built on WordPress and Elementor, ensuring a smoother experience for customers booking repairs or exploring services. From there, we developed a fully customized form system that delivered structured, print-ready submissions straight to their inbox—solving the core operational issue their team faced.
At the same time, we built additional form types for estimate requests, integrated live Google reviews to strengthen trust, and created a dedicated section highlighting the shop’s advanced repair equipment. To increase visibility and attract more high-intent customers, we also implemented a targeted SEO strategy focused on collision repair keywords and local ranking opportunities. Every part of the approach was designed to elevate their brand, improve efficiency, and support long-term growth.
The Outcome
After launch, Apex Auto Collision saw:
What We Delivered
" Can’t say enough great things about this company. What stood out the most was how responsive and attentive they were while building our website. Highly recommend for anyone looking for a unique website catered to your company needs and services! "
