Meet Laura
Director of SEO
Laura Hurtado
About me
Hi, I’m Laura Hurtado , the Director of SEO at Innovate Haus. A proud graduate of the University of Houston, I specialize in helping brands grow their digital presence through data-driven strategies, on-page optimization, and content architecture that connects meaningfully with audiences. With years of experience in search engine optimization and analytics, I’m passionate about transforming websites into high-performing platforms that attract, engage, and convert. At Innovate Haus, I lead with strategy and purpose, ensuring every campaign is built on insight, precision, and long-term impact.
My journey in digital marketing began with a fascination for how data influences visibility and growth. Over time, that interest evolved into a full-fledged career focused on SEO strategy, technical site performance, and keyword-driven storytelling. From working with local businesses to national brands, I’ve developed a deep understanding of how to turn organic search into a powerful business asset. My experience at UH also shaped my analytical mindset—balancing creativity with measurable results to help brands thrive in competitive markets.
My expertise
My expertise lies in SEO strategy, keyword research, content optimization, and technical auditing. I specialize in uncovering opportunities that drive sustainable growth and ensuring every digital touchpoint contributes to visibility, trust, and engagement. Whether it’s developing an SEO roadmap, refining a content strategy, or optimizing a site for performance and user experience, my goal is to help brands show up where it matters most—and stay there.
